Race to Zero

Actionable Strategies for Businesses to Achieve Climate Neutrality Climate change is not just an environmental issue. It is a fundamental business risk that demands urgent action from companies of all sizes and industries. While reducing greenhouse gas emissions is essential, reaching full CO2 neutrality remains a significant challenge. Traditional carbon offsetting alone will not be enough to drive meaningful impact. To stay ahead, business leaders must go beyond mitigation and actively contribute to removing carbon from the atmosphere. Marian Krüger and Benedict Probst highlight the most effective carbon removal strategies and share practical insights on how companies can integrate these solutions today - regardless of where they stand in their sustainability journey.

Marian Krüger ist Gründer und Geschäftsführer von remove, einer Non-Profit-Organisation zur Unterstützung von Carbon-Removal-Start-ups. Zuvor leitete der studierte Verhaltensökonom das Sustainability in Business Lab an der ETH Zürich, beriet Industrieunternehmen und öffentliche Institutionen zur Dekarbonisierung und gründete ein erfolgreiches Solar-Start-up. Marian Krüger is the founder and director of remove, an organization that supports European, Indian, and African carbon removal start-ups. Previously, the behavioral economist headed the Sustainability in Business Lab at ETH Zurich, advised industrial companies and public institutions on decarbonization and founded a successful solar start-up. Dr. Benedict Probst ist Forschungsgruppenleiter am Max-Planck-Institut für Innovation und Wettbewerb und Fellow der Cambridge University. Zuvor arbeitete der studierte Umweltökonom in der Group for Sustainability and Technology an der ETH Zürich. Seine Artikel erschienen unter anderem in der Süddeutschen Zeitung und in führenden Fachjournalen wie Nature Sustainability. Dr. Benedict Probst leads the Net Zero Lab at the Max Planck Institute for Innovation and Competition and is a Fellow of Cambridge University. Previously, the environmental economist worked in the Group for Sustainability and Technology at ETH Zurich. His research has appeared in leading journals such as Nature Sustainability and various media outlets.

Actionable Strategies for Businesses to Achieve Climate Neutrality